For Immediate Release
Help Reinvent The Olay Pro-X Skin Care Product Line —It’s The
Ultimate Beauty Makeover Contest
Olay is holding a special online contest that seeks ideas and proposals to reinvent it’s
Olay Pro-X line of skin care products to make it more irresistible, enjoyable, and
desirable than ever ~ for the most discerning, demanding and savvy women.
Idea proposals can address any number of categories including — the Pro-X story
and how and where it is presented, the existing products and ideas on new Pro-X
products, the packaging and the labeling, the Olay Pro-X shopping experience, whether
it be live and in person, retail or online. Everything about Olay Pro-X is fair game, as
long as it makes Pro-X even more appealing to discerning, demanding and savvy
women.
Olay Pro-X products aim at higher income women, professionals and entrepreneurs,
ages 25 or older. A team of Proctor & Gamble cosmetic scientists and world-renowned
dermatologists will evaluate the ideas. The goal is to push the nexus of science and
beauty forward and create a breakthrough that energizes the Olay Pro-X brand. The
contest is open to residents ages 18+ who live in the US or Canada.
A team of P&G top management executives and skincare experts will choose the
winners. Participants are also invited to evaluate the designs in the competition online
and assign a vote, and these community votes will also be a factor in winner selection.
The evaluation criteria are: relevance to the contest topic, uniqueness, desirability,
effort, inspiration, feasibility, and Wow! Factor.
The 1st place contestant will garner a grand prize of $5,000 in cash; 2nd place: $2,500;
3rd place: $1,500; 4th-10th Non-monetary prizes such as P&G gift baskets and
vouchers ($1,000 budget allotment); and the MVP (most valuable participant) will
receive a special citation from Vice President of Procter & Gamble North America.
Winners will be announced on April 30, 2013.
For more information go to www.cocreate-pg.com
Registration is now open for the 6th Annual Unzip the Runway Designer Competition. Here is your chance to win sewing equipment, sponsored by Baby Lock, along with cash scholarships and more great prizes.
