For Immediate Release
Ultimate Beauty Makeover Contest
Olay is holding a special online contest that seeks ideas and proposals to reinvent it’s
Olay Pro-X line of skin care products to make it more irresistible, enjoyable, and
desirable than ever ~ for the most discerning, demanding and savvy women.
Idea proposals can address any number of categories including — the Pro-X story
and how and where it is presented, the existing products and ideas on new Pro-X
products, the packaging and the labeling, the Olay Pro-X shopping experience, whether
it be live and in person, retail or online. Everything about Olay Pro-X is fair game, as
long as it makes Pro-X even more appealing to discerning, demanding and savvy
women.
Olay Pro-X products aim at higher income women, professionals and entrepreneurs,
ages 25 or older. A team of Proctor & Gamble cosmetic scientists and world-renowned
dermatologists will evaluate the ideas. The goal is to push the nexus of science and
beauty forward and create a breakthrough that energizes the Olay Pro-X brand. The
contest is open to residents ages 18+ who live in the US or Canada.
A team of P&G top management executives and skincare experts will choose the
winners. Participants are also invited to evaluate the designs in the competition online
and assign a vote, and these community votes will also be a factor in winner selection.
The evaluation criteria are: relevance to the contest topic, uniqueness, desirability,
effort, inspiration, feasibility, and Wow! Factor.
The 1st place contestant will garner a grand prize of $5,000 in cash; 2nd place: $2,500;
3rd place: $1,500; 4th-10th Non-monetary prizes such as P&G gift baskets and
vouchers ($1,000 budget allotment); and the MVP (most valuable participant) will
receive a special citation from Vice President of Procter & Gamble North America.
Winners will be announced on April 30, 2013.
For more information go to www.cocreate-pg.com
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